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More size inclusive denim options for women are coming to Nordstrom.
Universal Standard announced this week its expansion into Nordstrom, launching online and in-store with one of the most comprehensive size ranges from a singular women’s apparel brand. A selection of the brand’s denim, tops, sweaters, trenches and tees is now available at 20 Nordstrom stores.
Known for producing every style in its collection in every size 00-40, Universal Standard specializes in premium wardrobe staples designed to deliver unmatched fit, comfort and quality. Popular jean fits include the Stevie Cuff, Dylan High Waist and Carol High Waist Crop. Universal Standard also offers denim dresses, jumpsuits, button-down shirts and chore jackets.
The New York City-based brand said the wholesale partnership was several years in the making and represents a full-circle moment for both companies. When Universal Standard launched in 2017, co-founder and CEO Polina Veksler traveled the country hosting size-inclusive styling pop-ups at Nordstrom locations. At the time, Nordstrom was the retailer willing to partner with the disruptive brand.
“For too long, the fashion industry has been defined by exclusivity, but at Universal Standard, we’re dismantling this outdated norm and democratizing the shopping experience to celebrate all customers, regardless of size,” Veksler said. “I could not be more thrilled to partner with Nordstrom, one of the world’s most well-established retailers, to expand our mission and make exceptional fashion accessible to more shoppers than ever before.”
The partnership with Nordstrom is the first step toward a more integrated partnership is the first iteration of a “more significant strategic wholesale push” from Universal Standard.
Universal Standard reports consistent year-over-year growth and profitability and is now set to launch with Anthropologie, Macy’s, Wantables, nearly 50 boutiques across the country, and other nationwide retailers this year.
Denim brands are playing an important role in department stores expanding their size offerings. Earlier this month, Good American, which offers sizes 00-32, launched at 36 Macy’s stores. The Khloé Kardashian and Emma Grede-led brand will expand to a total of 79 doors starting in the fall.
