U.S. Visits from Europe Rebounded in March

Key Points

• U.S. visits from major overseas countries rebounded in April, especially from Western Europe, after a sharp drop in March.
• Travel from Canada, a key source market, has declined and is not included in the latest data, raising concerns about economic impact.
• Political factors and policy changes are influencing travel sentiment, leading to a lower forecast for U.S. tourism growth in 2025.

Summary

In April, overseas visits to the U.S. rebounded after a significant drop in March, with notable increases from Western European countries such as Germany and the UK. However, visits from Canada, the largest source of international travelers, have declined and are not reflected in the latest figures, raising economic concerns. Political developments, including U.S. policies and tariff announcements, are dampening inbound tourism sentiment, prompting Skift Research to lower its 2025 industry growth forecast.