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It’s amazing that it’s taken this long, but The LEGO Group has finally secured a Pokémon partnership … [+]
It was only a matter of time. After successful gaming partnerships with Nintendo, SEGA, and Epic Games, the LEGO Group has finally secured a blockbuster, multi-year partnership with the Pokémon Company International, which will bring LEGO Pokémon sets to stores worldwide in 2026.
Save for a flash of a brick-based Pikachu tail in the solo promo shot for the announcement, there’s no reveal of what the pair will offer just yet. To be fair, the heads of LEGO’s master builders are still probably spinning, given there are over 1,000 Pokémon to choose from, not to mention opportunities for “adult” 18+ display sets based on arenas, Pokéballs, and the rest.
Until now, Pokémon building-block licenses have been limited to market outliers, namely the deviously tiny Nanoblock series from Kawada, and Mattel’s MEGA, which has a hit-and-miss record when it comes to the visual appeal of its sets. MEGA did, at least, release 8-bit wall-art versions of the original three Pokémon — Bulbasaur, Charmander, and Squirtle — which I recently bought and now, seeing the LEGO announcement, slightly regret. (Who am I kidding, no I don’t.)
Before LEGO entered the fray, this was among the best crossovers you could get (but to MEGA’s … [+]
Even with these more minor players in the market, Pokémon is as perfect as partnerships could get for LEGO. Julia Goldin, chief product and marketing officer of the LEGO Group, said: “We are thrilled to be working with a brand that has such a deep and passionate fanbase as Pokémon, partnering to give our joint audiences what they have been asking us for.
“We strongly believe that through the endless possibilities of LEGO play and the exciting adventures the world of Pokémon brings, this partnership will create a range of new possibilities for Trainers and builders alike.”
Her enthusiasm is shared by Gaku Susai, chief product and experience officer at The Pokémon Company International, who teased what the sets might entail; he said that the companies’ “shared values of imagination, creativity, and fun” would lead to the pair delivering “unique, meaningful, and engaging ways” for people to experience the Pokémon brand.
Similar language accompanied the release of LEGO’s initial Sonic the Hedgehog sets, which were explicitly designed for interactive and hands-on play, and led to the invention of the “speed sphere” to help the blue blur live up to his nickname.
LEGO’s Nintendo partnership, which began in earnest with the launch of the LEGO Super Mario series, still quickly diversified to statement builds, starting with the LEGO NES in 2020; just last week, it unveiled a 1,972-piece Mario Kart creation that’s slated for release on May 15. There’s every chance we could see a big build or five.
I’ll bet £10 now that a large-scale Pikachu will be revealed before the end of 2026. Charizard, Eevee (and all its forms), and Snorlax must be frontrunners, too. A 2D Pallet Town, with all three of its buildings, would be a great statement piece too.
We’ll simply have to wait. In the meantime, there’s a dedicated Pokémon section on the LEGO site for updates and further details as they emerge.