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Japanese companies advancing circularity and bio-based technologies were recognized at the first edition of the Kering Generation Award x Japan in Tokyo last week. The award focused on “Sustainable Fashion & Beauty,” with two sub-themes, “Alternative Raw Materials & Manufacturing Processes” and “Retail & Consumer Engagement.”
Research and development startup Fermenstation Co., Ltd. won first prize for using fermentation technology to transform food waste into natural aromatic essences. The company was recognized for its scalable growth through globally licensable production.
AMPHICO won second prize for its PFAS-free breathable waterproof textiles that help brands align with U.S. and European regulations. Its innovative dyeing algorithm, which generates over 1,000 colors with only six threads, captured the jury’s attention for its potential to significantly reduce the environmental impact of textile dyeing.
The third prize winner was Algal Bio. With over 20 years of research on Japan’s marine algae, the bio-venture is focused on applying algae contain functional ingredients and natural pigments beneficial for anti-aging, UV protection, and hydration in healthcare, beauty, and fashion.
With denim being a signature product of Japan, indigo was also a focus. Micro Bio Factory received a special award for its progress during the selection process. Micro Bio Factory is producing indigo from sugar through microbial fermentation. Recognized for its bio-indigo technology tackling environmental and social challenges in Japan’s denim industry, the startup aims to decarbonize chemical manufacturing through biomass-derived raw materials. Recognized for its bio-indigo technology tackling environmental and social challenges in Japan’s denim industry, the Osaka-based startup aims to decarbonize chemical manufacturing through biomass-derived raw materials.
The winners were selected from over 120 applications. After an initial pitching session, a panel of experts shortlisted 11 startups. These innovators then received mentoring sessions and training for their final jury presentation provided by experts from the luxury fashion and beauty industry and the sustainability sector.
“I am very proud of the first Japanese edition of our Kering Generation Award which aims to identify and celebrate sustainable innovations. I believe that the coexistence of new technology and Japanese craftsmanship within the same organization is a very unique aspect. Japan has a sophisticated market, and the standard of quality is the highest in the world, which is also a characteristic of Japanese startups,” said Marie-Claire Daveu, chief sustainability officer and head of external affairs at Kering.
The awards are the latest iteration of Kering’s efforts to support local startups with a positive environmental and social impact in the creation of sustainable and innovative materials and processes. The luxury conglomerate launched the first Kering Generation Award in China. Since then, the award has expanded across several regions, including Saudi Arabia and Japan, and categories like jewelry.
