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Inside MakeMyTrip's 'Travel Superapp' Strategy. Is it Doable?




Skift Take: The real challenge for MakeMyTrip isn’t just building an end-to-end travel company — it’s making sure the experience is actually seamless. Can it truly integrate flights, hotels, ground transport, and everything else into one frictionless journey? That’s the test that will define its success or failure.
-Peden Doma Bhutia

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