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Good American is heading to Macy’s.
The size inclusive denim brand co-founded by Khloé Kardashian and Emma Grede will launch at the national retailer in 36 doors for the Spring 2025 season and will expand to a total of 79 doors starting in the Fall 2025. Additionally, Good American will be available on the Macy’s mobile app and macys.com.
The partnership with Macy’s is a significant moment for the premium denim brand. Macy’s footprint nationwide offers the perfect platform for Good American to further solidify its presence in the retail space and continue its growth plans.
“Partnering with Macy’s is an exciting milestone for Good American and a key component of the brand’s overall retail expansion strategy,” said Emma Grede, co-founder and CEO of Good American. “Launching in Macy’s reinforces our commitment to meeting our customers where they are at, considering we are seeing more and more customers wanting to shop in person in stores. Macy’s gives us the opportunity continue to scale the business like no one else fueling the next chapter of our growth.”
In the U.S., Good American is currently sold by Nordstrom, Bloomingdale’s, Saks Fifth Avenue, Anthropologie, Dillard’s, Revolve and more. Additionally, the brand has opened stores in Los Angeles, Las Vegas and Newport Beach, Calif. A new store will open soon in Atlanta’s Lenox Square.
Good American’s collection at Macy’s includes an assortment of denim and ready-to-wear pieces for sizes 00 to 5XL. Key styles available now at Macy’s include the Good Legs Straight Denim, Good Waist Palazzo Crop Denim and Scuba Tee Bodysuits.
“We are thrilled to launch Good American. The brand complements Macy’s selection of premium fashion brands and expands our denim assortment,” said Nata Dvir, Macy’s chief merchandising officer. “Good American empowers women to feel confident in their own skin while continually pushing the boundaries to innovate in the denim category and drive the industry to be more inclusive. Through this partnership, we’re delivering the best in fashion and trend to inspire our customers with compelling products and newness.”
