Trends and Tendencies

A new Vietnamese airline is hoping to take flight by the end of the year: Sun PhuQuoc Airways (SPA) will be operated by a subsidiary of local real estate and hospitality developer Sun Group. Much is still unknown about the…

Kayak was among the first travel companies to embrace generative AI in 2023, launching a plugin for ChatGPT. That plugin has since been discontinued, but the company has released a handful of other experiments, including a travel search chatbot and…

The countdown is officially on: in just one week, on June 4, the travel industry’s brightest minds and boldest innovators will converge in New York City for the Skift Data + AI Summit – a dynamic day of insights, strategy,…

This sponsored content was created in collaboration with a Skift partner. The hospitality industry is seeing tangible benefits from digital transformation. A Deloitte survey found that 57% of hotel operators reported significant revenue growth directly attributable to technology-driven service improvements. …

India wants to feature among the world’s top destinations for meetings, incentives, conferences, and exhibitions (MICE). Earlier this month, tourism minister Gajendra Singh Shekhawat called MICE the fastest-growing tourism segment in India and a key driver for the country’s economic…

Marriott International is one of the largest and most influential players in the global hospitality industry, with over 9,000 properties in over 140 countries. Under the leadership of President and CEO Anthony Capuano, who took the reins in 2021, Marriott…

Airbnb Chief Business Officer Dave Stephenson recently spoke at the Skift Asia Forum in Bangkok, where he discussed the company’s rollout of its new products for experiences and services Airbnb first tried offering experiences in 2016 and again in 2022,…

A beloved perk among Southwest customers is coming to an end on Wednesday: No more free checked bags.  Soon, it will cost customers $35 for a first checked-in bag and $45 for the second.   Southwest made the monumental decision to…

Beyond the press releases and public appearances by Booking Holdings executives, what was really going on at Booking.com’s Amsterdam headquarters behind closed doors – including during monthly Freaky Fridays booze-fests? Three Dutch investigative journalists with the newspaper NRC tell the…

Big tech companies developing generative AI have said they envision their tech as an everyday personal assistant, and that includes performing travel tasks.  Google, Microsoft, and Apple have all had advantages over OpenAI because they also produce a variety of…