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AG Jeans has Earth Day marked on its calendar.
The Los Angeles-based premium denim brand is celebrating the planet with a special Earth Day capsule collection featuring naturally dyed T-shirts and jeans made with sustainable processes.
The collection continues AG’s efforts to minimize denim’s environmental impact. The brand previously launched jeans made with 95 percent recycled AG denim and undyed recycled denim.
“At AG, sustainability isn’t just a trend—it’s a fundamental part of the brand’s DNA. Alongside quality and craftsmanship, AG remains deeply committed to protecting the planet for future generations through eco-conscious practices and materials. From the products created to the partnerships cultivated, sustainability is woven into every fabric of AG,” the brand stated.
AG collaborated with Tejidos Royo in Spain to develop the denim range. The jeans are made with traceable cotton and recycled denim made from post-consumer material through AG’s take-back program. Plant-based finishes ensures that the jeans are 100 percent biodegradable.
Men’s styles include the Felix, a classic straight fit and the Tellis, a modern slim fit. The women’s Stella Cinch, a low-slung waist and ultra-wide leg jean, comes in indigo and black.
AG’s Earth Day capsule collection.
The brand teamed with New York-based textile artist Maegan Neubeck to craft the men’s and women’s ombre tees. Neubeck specializes in using responsibly sourced raw materials like fruits, minerals, and botanical dyes to create one-of-a-kind pieces.
AG said her dedication to eco-conscious craftsmanship aligns seamlessly with its mission, “making this collaboration a true fusion of creativity and purpose.” Neubeck’s art was also featured at AG’s New York Fashion Week presentation in February.
In 2022, AG introduced natural dyestuff derived from madder root and myrobalan nuts to its denim range.
“Sustainability is the foundation of everything AG creates,” the brand stated. “By conserving resources, reducing waste, and sourcing materials mindfully, the brand continues to redefine denim with a purpose—one that honors both craftsmanship and the planet. Because true style isn’t just about looking good—it’s about making a lasting impact.”
The Earth Day capsule collection launches on April 3. It will retail for $98-$245.
