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Great communication is not about saying more—it’s about saying what matters. Small shifts in how you … [+]
Most of the struggles we face in relationships—whether personal or professional—stem from one core issue: communication. We often assume that talking more will fix problems, but the truth is, many of us unknowingly enter conversations with the wrong approach, leading to frustration, conflict or emotional disconnection.
We’ve all experienced moments where a conversation takes an unexpected turn—what started as a simple discussion turns into an argument, or an attempt to connect leaves one person feeling unheard.
Often, this is not because of hostile intentions but because of a mismatch in how we communicate. Small shifts in awareness can make all the difference in how well we navigate conversations, helping us feel more understood and improving our relationships.
In the 2024 book Supercommunicators: How to Unlock the Secret Language of Connection, Charles Duhigg explores how the most effective communicators don’t just talk—they listen, adapt and respond with intention. They recognize the deeper dynamics at play in every conversation and adjust their approach accordingly.
By understanding the patterns that shape communication, you can create more meaningful connections, avoid common pitfalls and become someone who truly knows how to engage with others.
Here are three ways to become a supercommunicator.
One of the biggest reasons for communication breakdowns is that people enter conversations with different expectations. For instance, you might be speaking from an emotional perspective while addressing a challenge you’re facing and looking for emotional validation, while the other person responds with logic and problem-solving. These mismatches can disrupt the flow of communication and impact your chance to deepen the connection.
A 2022 study published in Current Opinion in Psychology introduced a new framework called the “Conversational Circumplex,” which is designed to help understand the different motives behind conversations.
Researchers highlight that in order to determine whether a conversation is successful, we first need to know what each person hopes to achieve from the interaction. The framework aims to provide a structured method to analyze conversational motives, making it a valuable tool for both academic research and practical use in real-world conversations.
The conversational circumplex organizes these goals along two key dimensions:
1. Informational. This refers to how much the conversation is focused on sharing or receiving accurate information, which includes,
2. Relational. This refers to how much the conversation is focused on building emotional connections.
To improve communication, try asking yourself:
By tuning into what kind of conversation you’re having, you can adjust your response to match the other person’s needs—or guide the conversation to where it needs to go. This simple awareness can prevent frustration and create deeper connections.
Great communicators don’t just focus on words—they pay attention to tone, body language and context to grasp the full meaning behind what’s being said. In Supercommunicators, Duhigg highlights that much of communication is nonverbal, meaning that what people express through facial expressions, posture and voice often reveals more than their actual words.
Someone might say they’re “fine,” but if their arms are crossed and their voice is tense, they likely feel otherwise. Recognizing these subtle cues helps prevent misunderstandings and allows for more meaningful interactions.
Classic research published in the Journal of Nonverbal Behavior shows that people are better at judging rapport (the sense of connection and harmony in a conversation) when they focus on nonverbal cues like body language, facial expressions and posture rather than verbal cues. Researchers suggest that rapport is largely a “visible” phenomenon—something we can pick up on just by observing body language and social behaviors.
At the same time, effective communicators know how to adjust their own communication style based on the situation and audience. A firm and direct tone may be useful in a professional setting, like giving instructions in a workplace, but that same approach could come across as harsh in a personal conversation where someone needs emotional support. Similarly, a warm and conversational tone may strengthen personal relationships but might not be suitable for a high-stakes negotiation.
By becoming more attuned to both what is said and how it is expressed, you can have conversations with greater clarity and impact, ensuring that your message is both understood and well-received.
One of the most powerful tools in communication is the ability to ask meaningful and well-placed questions. In Supercommunicators, Duhigg highlights how skillful questioning can transform surface-level conversations into deep, engaging exchanges. The right questions build trust, encourage openness and create opportunities for connection.
Here are a few types of questions that strengthen communication
By asking thoughtful questions, you can create a space for authentic and meaningful dialogue. Conversations become less about exchanging words and more about understanding and connection—which is at the heart of great communication.
True communication goes beyond simply exchanging words—it’s about recognizing intent, tuning into emotions and adapting to different conversational needs. The best communicators are not just skilled speakers but also active listeners who understand the deeper layers of interaction. Factors like empathy, emotional intelligence and even allowing for silence play a crucial role in how a message is received.
At its core, effective communication is not just about ensuring you’re heard; it’s also about understanding what you’re trying to achieve and aligning with the other person’s perspective.
Whether navigating conflict, deepening relationships or making critical decisions, the most effective conversations happen when we move beyond surface-level exchanges and engage with curiosity and openness.
The more you approach conversations with clarity, adaptability and an awareness of unspoken cues, the more you create space for mutual understanding and transformative dialogue.
Take this science-backed test to learn if you’re a good listener—an essential skill for effective communication: Active-Empathic Listening Scale