Seasalt and Beyond Retro Join Forces to Upcycle Denim

A new collaboration gives textile waste a second chance.

U.K. clothing brand Seasalt and vintage retailer Beyond Retro have joined forces to produce a limited-edition capsule collection, with each one-of-a-kind piece crafted using repurposed denim.  

Designed to reduce textile waste within the clothing industry, the capsule collection consists of three popular Seasalt silhouettes, including cropped jeans, a pinafore dress and a workwear style jacket modeled after Seasalt’s best-selling Reading Rocks jacket.

Each garment is made in patchwork denim using pre-loved, post-consumer denim sorted in Beyond Retro’s factory in India, giving the fabric a second life and preventing it from ending up in landfill. The styles were chosen for their seasonless appeal.

“Beyond Retro has always been a brand that is firmly on our radar, their unique offering and brand ethos directly aligns with ours at Seasalt. We knew that whatever we worked on together would need to be true to both brands in terms of responsibility as well as offering an exceptional product to our customers,” said Laura Watson, Seasalt’s chief creative officer.

The collaboration is part of Seasalt’s newly launched Creative Circularity initiative, whereby the brand will be pursuing creative ways to improve environmental and social impact, across the product lifecycle. 

“Great care was taken to reduce the environmental impact of this first collection through its design. Using recycled, pre-washed denim that’s already in circulation bypasses the manufacturing and dyeing process normally used for virgin denim and by using a precise number of patches for each piece, along with incorporating existing seams, any waste has been further minimized,” the brands stated.

The collection will be offered in sizes 8-18 and will be available online and in selected Seasalt shops from March 2. It will retail for 125-140 pounds (approximately $157-$176).

Beyond Retro frequently collaborates with brands that are seeking ways put deadstock, pre-owned fashion and textile waste back into circulation. The retailer has launched collections with Wrangler, Converse, YMC, Gina Tricot and All Saints founder Stuart Trevor. It also has its own label made entirely from discarded garments called Beyond Remade.

“We are thrilled to partner with Seasalt on this first collection. A collection that draws on fabrics from the past to create fashion forward cutting-edge designs,” said Steven Bethell, co-founder of Beyond Retro.

Bethell added that the collection lands at the right time. “The denim industry is set for a major resurgence in 2025, with denim dominating global runways and fashion weeks. So, with this in mind, this exciting collaboration has been getting creative with denim; sifting through an ocean of second-hand materials, they’ve reimagined classic designs in a collection that is unique and perfect for modern life,” he said.