Western, Boho and Niche Social Media Shape 2025 Fashion Trends

Trendalytics anticipates an evolution of existing trends instead of a flood of new ideas in 2025.

In a webinar, Kendall Becker, the trend intelligence platform’s fashion and beauty director, shared how familiar themes are getting an updated and how social media’s influence on creating viral fashion aesthetics is waning.

Western fashion is picking up momentum in 2025, especially for travel. “The Great American West has become a very popular destination for influencers, celebrities and in-the-know, travelers,” she said. “People are dressing the part to go there and lots of content is being made.” Add to this the announcement of Beyonce’s “Cowboy Carter & the Rodeo Chitlin’ Circuit Tour,” which will drive country music fans to the nine cities hosting shows this summer, dressed the part.

Bohemian fashion plays into the country theme as well. The surge in searches for Isabel Marant confirms that boho will live on in 2025. The main difference is how it will be joined by other elements like coquette. Styling will be key to making the bohemian aesthetic more romantic and less literal. Think cowboy boots with bows, Becker said. Wedge platforms and lace shorts are other key items.

Becker said the boho trend will become darker and more mystical in fall and winter, with a witchy vibe that nods to Stevie Nicks’ signature look.

In general, Becker said consumers’ intrigue in crystals, manifestation and natural healing is coming through in fashion. “It is becoming a little a little less woo-woo, and a little bit more the norm,” she said. Lace, which saw a big comeback in 2024, is central to this vibe. Lace tights and lingerie-inspired slip dresses are gaining momentum. Becker pointed out how this is an area where brands can incorporate the ultra-girly details like bows and ruffles that were on trend in 2024 and make them feel more grown up.

Consumers are also gravitating toward the distinct silhouettes of the ’60s and ’80s. “The ’60s offers a feminine, lady-like lens on different silhouettes—lots of skirt suiting, A-line silhouettes within dresses and skirts as well,” Becker said. Simultaneously, there’s a return to ’80s power dressing. Cinched waists and strong shoulders.

An algorithm shift is playing into the virality of trends, creating demand for niche fashion. Social media users are curating their feeds “brick by brick” with things they like, which Becker said is creating a downturn in the number of aesthetics and fashion cores that fed fashion in 2023. “Our algorithms are getting very niche,” she said, adding that friends and communities may not be consuming the same content even if they’re all interacting with fashion.

It’s one reason why Becker says consumers are stepping away from Pinterest for shopping, especially for finding new trends or products. The algorithm is limiting the sense of discovery that users previously experienced using the platform. “If you re-pin one pin, you now have 20 more pins of the exact same thing, which defeats the entire purpose of Pinterest,” she said.

The same pride consumers have for a well curated algorithm, they’re applying to their community by shopping local and “repping local,” or buying logo merchandise from their favorite grocery stores, gyms and other small businesses.

“They don’t want to be walking around with the Starbucks cup. They want to be repping that local coffee shop in both the baseball cap that they’re wearing as well as in the coffee cup that they’re holding,” she said.