Decoding Traveler Intent to Drive Bookings

This sponsored content was created in collaboration with a Skift partner.

Imagine a traveler browsing flights on their phone, researching hotels on a laptop, and even adding a stay to their cart — only to abandon it. Moving between devices and taking time to decide, they often remain anonymous to brands. With up to 95% of website traffic unidentified, travel companies are missing a massive opportunity to re-engage potential customers through personalized experiences and drive direct bookings.

As digital engagement grows more complex — spanning multiple devices, extended consideration periods, and shifting traveler expectations — marketers must rethink their approach to identity resolution, booking intent, and re-engagement strategies.

While AI-driven personalization and first-party data strategies offer game-changing solutions, many travel brands still struggle to effectively connect the dots between anonymous traffic, abandoned bookings, and long-term customer retention.

In this upcoming webinar, industry experts will join Skift to discuss how identity resolution is transforming travel marketing and share real-world insights on re-engagement strategies that drive direct bookings, loyalty, and revenue growth.

The shift toward a data-first, traveler-centric approach won’t happen overnight, but the time to act is now. Learn how travel brands can stay ahead by leveraging advanced identity solutions to drive measurable business impact.

Topics We’ll Cover:

• How travelers research and book trips, including the extended consideration period, key decision drivers, and what stops them from completing a booking
• How younger travelers prioritize booking directly, what incentives drive conversions, and how to compete with OTAs
• Why anonymous traffic is a massive revenue opportunity — and how leading travel brands are solving it
• How identity resolution transforms anonymous traffic into engaged customers, enabling personalized re-engagement across email, SMS, and paid channels
• How to recognize and engage travelers seamlessly as they switch between mobile, desktop, and tablets during their booking process
• Strategies to optimize digital engagement and booking intent through AI-driven marketing and real-time consumer insights
• How brands can increase direct bookings by aligning loyalty programs, promotions, and identity data
• Best practices for bridging gaps between discovery, consideration, and final conversion

Turn anonymous browsers into bookers — download the 2025 Travel Consumer Insights Report to learn more about key trends in identity resolution, booking intent, and digital engagement.

This content was created collaboratively by Wunderkind and Skift’s branded content studio, SkiftX.