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Levi’s is the latest iconic brand to get the Be@brick treatment.
On Friday, Japanese toy maker Medicom Toy launched Levi’s x Be@brick, a trio of bear-shaped block type figures that combine nostalgia and modern design for both collectors and denim heads alike.
The limited-edition collection transforms the collectible figures into canvases of vintage Levi’s advertisements from the 1940s. Sourced directly from Levi’s archives, the banner prints are applied to the figurines and special packaging. “The result is a bold, eye-catching all-over print design that merges history with contemporary collectibles,” Levi’s stated.
Three sizes of Levi’s x Be@brick figurines are available. The 1000% version stands at 27.5 inches tall and comes adorned in 1940s-era Levi’s mini-selvedge 501 jeans that were crafted at Levi’s Eureka Innovation Lab in San Francisco. The showpiece retails for $1,200.
The collection also consists of a 3-piece set for $185, which includes a 400% version standing at 11 inches) tall and two versions of the 100% figure, which are 2.5 inches tall. The 400% figure is wrapped in the same archival banners completed with a printed pair of jeans, while the 100% figure comes in two variations: one printed with Levi’s denim and another without.
Levi’s x Be@rbrick
The Levi’s x Be@brick collection is available for purchase on Levi.com, the Levi’s app and select Levi’s stores. The collection launches on March 22 on Medicom Toy’s online store and directly managed stores.
Be@brick has sported denim before. A Be@rbrick x BAPE x Levi’s 1000% dropped in 2021. In 2023, Be@rbrick teamed with Lee for a collection of dolls that embodied the brand’s mascot, Buddy Lee.
